Dan Govberg at Philadelphia-based Govberg Jewelers had a guest oppportunity in entrepreneur.com on his global luxury-watch business accepting Bitcoin as payment. I wrote this article for Dan.

BITING THE BITCOIN BULLET IN HIGH-END ONLINE RETAIL 
Our company made the move – and we’re glad we did

If they give any thought to it at all, most e-commerce retailers find cryptocurrency inscrutable, even retailers operating exclusively online. It’s understandable. Business is complicated enough without studying up on blockchain technology, smart contracts, trustless transactions and the other unfamiliar jargon tossed around by Bitcoin and Ethereum aficionados.

But if you’re in business online, cryptocurrency is sharing virtual space with you; more and more of your customers are familiar with it.  NBC News reported last August that more Americans of all income levels are flocking to Bitcoin.  One reason: cryptocurrency is becoming easier to buy and use.

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