I created this piece for Hong Kong-based WatchBox CEO Justin Reis on private equity and the luxury watch market.  It is set for publication in the UK’s “I Magazine”  (http://www.i-magazine.co.uk/).

THE WORLD’S BEST WATCHES ARE BACKED BY HUNDREDS OF MILLIONS IN PRIVATE EQUITY.  TIME TO FIND OUT WHAT THAT REALLY MEANS

When the elegant style of a gorgeous Rolex or Patek Philippe luxury watch stops you in your tracks, you probably don’t consider the sheer size of the Swiss watch-making industry behind those beautiful pieces. And you might not think of their craftsmanship as a business opportunity.

But in the world of private equity, a luxury watch suggest dozens, maybe even hundreds of business opportunities. I should know. For 20 years, I helped run an Asian-focused private equity firm in Singapore which I co-founded. We invested over a billion dollars in capital across multiple industry verticals, and now I am co-CEO of a company relying on private equity to make our entry in the world of luxury watches a success.

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